Nani is the Japanese word for what, and short shouted clips of anime characters saying it have circulated online as reaction sounds for years. The format grew alongside anime meme edits, where a character's stunned response is isolated and reused out of context for any surprising moment. Its brevity helped it spread on soundboards, in Discord chats, and in short form video, where a reaction needs to land in under a second. It remains popular because the meaning is understood worldwide, even by viewers who do not speak Japanese.