Kill la Kill is a 2013 anime series known for its bold action and expressive characters, and nani is the Japanese word for what. In the show, the word functions as a quick, disbelieving reaction, and that same use has carried over into online edits, where creators lift short anime reactions to punctuate surprises. Because the word is short, instantly recognisable to anime fans, and easy to understand even without subtitles, it has stayed useful for reaction videos, memes and short-form clips long after the series ended.