Neto Bran is the mayor of Mixco, a city in Guatemala, and his energetic public style has made short clips of him popular on social media in Guatemala and beyond. The Wekoooooo shout works as his recognisable signature call, the kind of moment fans clip, remix and reuse because it is instantly identifiable even without context. Shared in WhatsApp groups, TikTok edits and reaction videos, it has become a local meme sound for hype and celebration, kept alive by creators who use it to add a distinctly Guatemalan punch to everyday moments.