Never Gonna Give You Up was released by English singer Rick Astley in 1987 as his debut single, later becoming a worldwide pop hit. Two decades later it became the centre of Rickrolling, an internet bait-and-switch prank where a promising link unexpectedly leads to the song's video. The joke spread through forums, social media and video platforms, and Astley himself has embraced it in live performances and cameos. Its staying power comes from instant recognition, a catchy chorus and a harmless, good-natured punchline that still catches new viewers off guard.