Hanni is a member of the South Korean girl group NewJeans, which debuted in 2022 and quickly built a huge online fandom. Short clips of the members are widely shared by fans on TikTok, YouTube Shorts and soundboards, often labelled by an era or look, such as Hanni's blonde hair period. This naming helps fans find a specific moment quickly. The clip stays in use because NewJeans edits rely on instantly recognisable member moments, and a two-second vocal snippet works as a signature tag for Hanni-focused posts.