'Kurwa' is one of the most recognisable Polish swear words, used in everyday speech as a strong exclamation of frustration, surprise or disbelief, and 'no' in front of it gives the phrase the tone of a resigned protest. Online, short clips of the shout spread as a meme reaction alongside sounds like bruh, shared on soundboards and pasted into gaming and fail compilations. Its appeal does not depend on understanding Polish grammar, because the emotion is clear from the voice alone and the clip is short enough to reuse endlessly.