The Noli plushies clip circulates as a short meme sound taken from fan edits and soundboards built around the character Noli. Its exact source line is often shared without context, which is part of the joke, as listeners only need the single enthusiastic reference to plushies to recognise it. It spread through gaming communities, short form video edits and reaction posts, where creators reuse familiar voice snippets to caption toy reveals, character collections and absurdly dramatic moments that do not match the cute subject matter.