Nossa que susto is a common everyday expression in Portuguese, roughly meaning wow, you scared me, and short clips of people saying it have circulated on Brazilian soundboards and messaging apps for years. Because the phrase is instantly understood even without context, editors reuse it as a universal scared reaction in memes, gameplay edits and short form videos. Its popularity comes from its brevity and natural delivery, which makes it easy to layer over unrelated footage and still feel believable as a real time response to a fright.