Short exasperated phrases like not again circulate widely on soundboards because they need no context from a specific show or film to be understood. The clip spread as a shareable reaction sound for edits, streams, and group chats, where a single line can replace a longer explanation. Its lasting appeal comes from timing rather than novelty, since creators can drop it into almost any loop, blooper, or recurring gag and viewers instantly read the mood as weary disbelief mixed with reluctant acceptance of another repeat.