Brawl Stars was released globally by Supercell in December 2018 after a soft launch in 2017, and its loading screen music has been heard by millions of mobile players since then. The short Now Loading jingle, credited to Martin Schjoler in the audio file, became a familiar part of starting every match. As gameplay clips moved to YouTube, TikTok and Discord, fans began reusing the sound outside the game as a shorthand for waiting, buffering or building suspense before a punchline, which keeps it popular in edits today.