The phrase comes from the Japanese expression nante koto da, meaning what on earth, reshaped with nyan for a catlike twist that suits anime comedy. Short exclamation clips like this spread through soundboards and fan edits because they work without translation and fit almost any surprised moment. Files of this clip credit composer Yoshimori Makoto, linking it to modern anime sound design rather than a traditional effect library. Its appeal has lasted because four seconds is long enough to register the joke, yet short enough to reuse constantly.