Obey Me began as a mobile otome game from NTT Solmare, following a human exchange student living with seven demon brothers in the Devildom, and later expanded into anime and other media. Short clips from its fandom circulate widely on soundboards because they are easy to recognise and reuse out of context. This dragon clip gained a second life as an obey me notification search, with fans saving the roar as an alert tone and reposting it in edits and memes where a brief fantasy threat is the whole punchline.