Djadja was released in 2018 by Malian French singer Aya Nakamura as the lead single from her album Nakamura. The song topped charts in France and spread across Europe and social media, helped by its repetitive chorus that listeners could sing without speaking French. In the lyrics, Nakamura calls out a man spreading rumours about her, and djadja became slang for that kind of talker. A later remix with Maluma widened its reach, and the Oh Djadja hook remains a shorthand online for confidence and dismissal.