Halo 3 launched in 2007 for Xbox 360, with Jeff Steitzer voicing the multiplayer announcer and its medal calls. Open Season is the shotgun spree medal awarded after ten shotgun kills in a row without dying, ranking above the five kill Shotgun Spree. The line became a familiar part of Halo multiplayer culture during the Xbox 360 era and was kept alive through gameplay captures, montage editing and soundboard sharing. Its clear, official tone is why creators still borrow it for non Halo shooters when a streak needs an instantly readable reward cue.