The sound comes from a 1998 local news segment in which a reporter attempting a grape-stomping demonstration lost her balance and tumbled off the platform, groaning on the way down. The footage circulated on early video-sharing sites in the 2000s and became known as the Grape Lady meme, shorthand for an embarrassing, painful fail caught on camera. It belongs to the same wave of viral fail-reaction memes as the Emotional Damage Meme and the Scream meme, and editors still reach for it whenever a clip needs a human, humiliating wince instead of a cartoon effect.