Oyatsu Company is a Japanese snack manufacturer best known for Baby Star Ramen, a crunchy dried noodle snack sold since the late 1950s. Its television commercials in Japan traditionally end with a short sung brand signature, a common style for Japanese advertising jingles. Clips of these stings later spread to soundboards and short video edits, where viewers who grew up with the ads recognise the name instantly, while others use it purely for its cheerful, abrupt energy.