Par Toutatis is the signature oath of the Gauls in Asterix, the French comic series created by René Goscinny and Albert Uderzo that began in 1959. The villagers invoke Toutatis, a Celtic god, whenever they are astonished, annoyed or about to face trouble, and the line carried over into animated films, live-action adaptations and games. Because French audiences grew up hearing it, the phrase became shorthand for comic disbelief far beyond the comics, and short clips now circulate online as a quick reaction for memes, edits and dubbed videos.