'Pepita merda' is a user-generated meme audio with no clearly documented origin: no film, show or song has been tied to the clip, and it appears to have spread through Italian meme pages and soundboard uploads. Its appeal is the phrase itself, a blunt, funny-sounding insult that works as a reaction even for listeners who do not speak Italian. Like many soundboard memes, it travels through short videos, livestream sound alerts and group chats, where repetition turned a random recording into a shared in-joke.