In the Philippines, emergency alerts are broadcast by television and radio stations including GMA and its radio station DZBB, while the Metropolitan Manila Development Authority, known as MMDA, handles traffic and disaster information for Metro Manila. The full alarm system tone associated with those broadcasts has become familiar to many listeners as a signal to pay attention to an official warning. Shared online as a downloadable clip, it is now reused in memes, pranks and edits that imitate a news bulletin, which is why it remains recognisable even outside a real emergency.