The phrase was popularised by comedian Steven He in his online father character sketches, where an exaggerated reaction to a minor insult became the running joke. Clips of the line spread widely on TikTok and YouTube in the early 2020s, where editors isolated the shout for reuse as a standalone reaction. It remains popular because the delivery is instantly recognisable even without the original video, and it works for any awkward moment, roast or minor disappointment that creators want to play for laughs.