The line comes from Capcom's Ace Attorney series, which began in Japan in 2001 as Gyakuten Saiban for Game Boy Advance. Phoenix Wright, known as Ryuichi Naruhodo in Japanese, uses Hold It, or Matta, to pause testimony and press a witness during cross-examination, distinct from his famous Objection. As Ace Attorney clips and courtroom memes spread through forums, video edits and social media, the Japanese delivery became prized for its sharper, more dramatic energy, and fans still drop it whenever a debate turns theatrical.