Short clips like pichuun circulate widely on soundboards and in short-form video edits, where creators reuse them as a ready-made reaction to fast, light movement. It fits scenes of dodging rain especially well, because the sound feels nimble and evasive rather than heavy or dramatic. Because it lasts just over a second, it slots easily into memes, anime edits and gaming highlights without needing extra context. Its appeal is practical: a tiny, instantly recognisable cue that tells viewers something quick and playful just happened.