The Pikki Pikki dance spread in 2024 after videos of KIA Tigers cheerleaders in South Korea performing the routine between innings circulated on TikTok. Cheerleader Lee Ju-eun became closely associated with the trend after a clip of her calmly applying makeup before jumping into the dance was widely shared. The simple thumb-pointing choreography made it easy to copy without training, so creators worldwide recreated it in bedrooms, classrooms and stadiums. Its short loop and recognisable chant have kept it in use as a transition and dance sound long after the first viral posts.