The phrase comes from Chappelle's Show, the Comedy Central sketch series where Dave Chappelle performed a fake R. Kelly music video in 2003 built around this lyric. The sketch mocked tabloid coverage of Kelly at the time and became one of the show's most quoted early bits. Clips and audio rips later circulated on forums, Vine-era edits and soundboards, where the short sung hook survived on its own without the video. Its crude directness keeps it in use as a meme insult and reaction.