The Price Is Right is a long-running American television game show in which contestants guess the prices of everyday items and prizes to win showcases and other rewards. The version most viewers recognise began on CBS in 1972, following an earlier run in the 1950s and 1960s, and it has remained a daytime staple for decades. Its bright theme music and familiar stings have become shorthand for game-show excitement online, where short clips are reused to mark wins, reveals, and lucky moments in videos and memes.