Pulchritudinous is a long, formal word for breathtakingly beautiful, and pairing it with a short chuckle turned the contrast itself into the joke online. The clip spread as a short form meme sound, shared in edits alongside other reaction laughs like the baby laughing meme and the cat laugh meme, rather than as a quote from a known film or show. Its appeal is the mismatch between the grand vocabulary and the tiny, self satisfied laugh, so creators keep reusing it for glamorous reveals, ironic compliments and characters who think very highly of themselves.