The clip is tied to the Wide Putin walking meme, which uses stretched footage of Vladimir Putin walking through the Kremlin during his 2018 inauguration. The format spread widely in 2020 as users stretched the frame wider with each step and paired the slow, formal walk with upbeat music. Bass boosted edits later circulated on soundboards and in short video remixes, exaggerating the beat to match the joke of unstoppable confidence. It remains popular because the visual and sound are instantly recognisable even out of context.