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Place it as the final payoff after a fake announcement or teaser, then follow it with the sitcom laugh track to sell the joke to the room. If the target expected a win, add the sad trombone afterwards for a second punchline.
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This 17-second clip plays the opening of Rick Astley's 'Never Gonna Give You Up', with his smooth 1980s pop vocal over a bright, upbeat backing track. It feels cheerfully sneaky, like a joke landing just as the listener realises what is happening. It comes from the prank, where a promising link unexpectedly leads to the song instead.
