Benja is the nickname of Benjamin Back, a well-known Brazilian sports journalist and presenter, and Estádio 97 is the long-running football debate show he fronts on São Paulo's Energia 97 FM radio station. His distinctive on-air laugh became a trademark of the programme and, like many radio catchphrases, escaped into internet culture: Brazilian fans ripped short clips and passed them around WhatsApp groups and meme pages as a ready-made reaction to football blunders. The one-second format fits perfectly in edits and chats, which is why the laugh still circulates years after it first aired.