Sasuke Uchiha is one of the central characters in Naruto, the manga created by Masashi Kishimoto in 1999 and adapted into anime in 2002. As Naruto Uzumaki's rival and former teammate, his name is shouted across battles, reunions and departures throughout the series. Fans clipped those drawn-out calls and reused them outside the show, turning a serious moment of rivalry into a recognisable meme sound. It remains popular because even listeners who have never watched Naruto understand the desperation in the delivery.