Screen Gems was the television arm of Columbia Pictures, producing series in the 1960s and 1970s including Bewitched and I Dream of Jeannie. Its closing logo from that era, featuring a stylised S formed on screen, gained a second life online under the nickname the S from Hell because its Moog style music unsettled many young viewers. Clips of vintage logos were shared widely by logo collectors and nostalgia channels, turning this short jingle into a shorthand for creepy retro television and a favourite for parody end cards.