Ai Se Eu Te Pego was released by Brazilian singer Michel Teló in 2011 and became a huge international hit the following year, topping charts across Europe and Latin America. Its simple, catchy chorus and easy dance moves made it a favourite at football stadiums, where players including Neymar celebrated goals to the song, and it spread quickly through radio, television and early social media. More than a decade later, the hook is still recognised instantly and reused in short videos, memes and party playlists for its joyful, summery feel.