Shabba Ranks, born Rexton Gordon in Jamaica, became one of dancehall's first international superstars in the late 1980s and early 1990s. His track Mr Loverman, recorded with singer Chevelle Franklyn, reached charts around the world and introduced his booming, gravelly delivery to a much wider audience. Short excerpts of his signature name call later spread through radio drops, DJ sets and online soundboards. Because the shout is instantly identifiable even without the full song, it survived the streaming era as a compact meme sound for entrances, boasts and celebrations.