Punpun is the bird-like protagonist of Inio Asano's manga Oyasumi Punpun, and darker fan edits of the character have become a familiar sight in short-form meme videos, where a cute design is twisted into something unsettling. This jumpscare clip follows that same pattern, using a sudden loud sound to sell the transformation rather than telling a story of its own. Like a scream meme, it works because viewers already recognise the contrast between Punpun's innocent look and the horror-style payoff, so creators reuse it as a quick shock in edits, compilations and reaction clips.