The clip draws on Shakira's reputation for expressive, playful vocal moments that fans often isolate and share as short reactions online. Her rapid tongue sound was turned into a standalone meme audio, detached from any longer performance and repeated as blblblbl in titles and captions. It spread through soundboards, short video edits and chat shares, where brief celebrity sounds are reused as punctuation for jokes. It remains popular because the sound needs no translation or context, and a familiar face behind it makes the silliness instantly shareable.