The clip lives in the Russian-language corner of the soundboard world, where fans share playful pop sound effects as short MP3s. Щмяк and попяк are Russian onomatopoeias for squishy and ploppy noises, much like 'squelch' and 'plop' in English, and creators use them as ready-made comic SFX for game clips, reaction videos and short memes. Because the sound is abstract rather than tied to one film or show, it keeps resurfacing whenever someone needs a bouncy, wet punchline.