Shinji Matou is a supporting character in Fate/stay night, first appearing in Type-Moon's 2004 visual novel before the anime adaptations by Studio Deen and Ufotable. As the heir of the Matou mage family and Sakura's older brother, he is written as cowardly, jealous and desperate for status despite having no real magical talent. Clips of his voice spread in anime fandom and soundboards because that mix of arrogance and insecurity is instantly recognisable, making him a go to reaction for petty villains and sore losers online.