Temu launched in the United States in 2022 as a low price online marketplace and quickly became closely linked with TikTok haul culture. Short clips from its advertising and app promotions were reposted as sounds, and this brief Shop at Temu line was cut out on its own. Its spread came from repetition in shopping videos, unboxings and parody edits rather than a single viral post. It remains in use because the phrase is instantly understood, even without context, as shorthand for cheap online shopping and bulk buying.