The sound comes from Sketch, an American Twitch streamer known for Madden streams and his distinctive glasses and energetic persona. His pointed finger greeting What's Up Brother was clipped repeatedly on TikTok in 2024, where users copied the gesture and delivery in duets and remixes. The phrase spread beyond gaming into general meme use as a shorthand for a loud, affectionate hello. It remains popular because it is short, quotable and instantly signals friendly chaos without needing any extra context about the original stream.