Bleach began as a manga by Tite Kubo, serialised from 2001 to 2016, and became a widely watched anime adaptation following Ichigo Kurosaki, a teenager who gains the powers of a Soul Reaper. Its long run, distinctive characters and later Thousand-Year Blood War revival kept it in regular conversation among anime fans. This short Russian phrase does not come from a documented scene in the series; instead, it circulates online as a fan-made soundboard announcement, a quick way for Russian-speaking viewers to say a Bleach session is starting.