Discord began as a voice and text chat app for gaming communities, and its short Discord notification chime quickly became one of its most recognisable audio cues. As Discord grew into a mainstream way for friends, streamers and servers to stay in touch, the ping travelled beyond the app itself and into memes, edits and reaction videos. Its familiarity is the point: almost everyone recognises the sound instantly, so a single half-second ping can imply a message, an interruption or a secret without a single word of explanation.