Soulja Boy, born DeAndre Way, became one of the first rappers to break through online in 2007 with Crank That, a track that turned its dance into a nationwide craze through early video platforms and social media. His playful delivery, catchy hooks and internet-first approach made him a lasting figure in meme culture, where short clips of his voice are reused to signal confidence, nostalgia and humour. That early viral success is why his name still works instantly in short-form edits today.