Turn Down for What was released in late 2013 by French producer DJ Snake and rapper Lil Jon, and quickly became a global club and festival anthem. Its over-the-top music video and instantly shoutable hook turned it into a meme staple across Vine, YouTube and later TikTok. The phrase became shorthand for refusing to hold back. More than a decade later the drop still signals maximum hype, which keeps it in constant rotation for sports edits, prank reveals and party compilations.