State Farm introduced the slogan 'Like a good neighbor, State Farm is there' in 1971, with a jingle written by Barry Manilow before he became a pop star. The line became one of the longest-running advertising slogans in the United States, heard in television commercials for decades. Online, creators stripped the familiar tune from its insurance context and turned it into a short meme sound, using its instantly recognisable promise of help as an ironic or affectionate punchline for everyday rescues and good deeds.