The 1UP effect comes from Super Mario Bros., released by Nintendo for the NES in 1985, where collecting a green 1UP Mushroom or reaching a score milestone granted Mario another life. Composed as part of Koji Kondo's original score, the quick ascending jingle became one of gaming's most familiar reward cues. As Mario games spread across consoles and into memes, stream highlights, and short videos, the sound moved beyond Nintendo titles and became universal shorthand for earning a bonus, respawning, or succeeding against the odds.