Place it at the very end of a build-up, just as the reveal appears on screen, and let the reaction shot follow immediately. For a bigger payoff, lead in with Law and Order Dun Dun, then finish the moment with DJ Airhorn once the surprise has landed.
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This is a short, roughly five-second vocal fanfare that sings out 'ta-da, da-da, da-dahh, da-da' in bright, rising notes like a playful trumpet call. It feels triumphant and cheeky, turning an ordinary moment into a grand entrance, and it works best when the reveal is deliberately over the top.