Shared on user generated soundboards as a short standalone reaction clip, this phrase spread because it works far beyond food. Creators reuse it in taste tests, prank replies, gaming chats and comment style edits whenever something is meant to look, smell or perform terribly. Its popularity comes from the contrast between the very short runtime and the extreme verdict, allowing editors to place it as an instant punchline without explaining the setup. The clip remains in circulation as a blunt disgust reaction rather than a longer scene or song excerpt.