The phrase comes from the Staples Easy Button, a novelty red desk button sold as a fun office gadget that played the words that was easy when pressed. It became a familiar advertising catchphrase in the mid-2000s and later moved online as a short soundboard clip and meme reaction. Creators now use the audio on its own, without any product context, as shorthand for a job done with surprising ease. Its appeal has lasted because the line is instantly recognisable, easy to understand, and fits almost any moment of unexpected success.