The Scotts began as a 2020 collaboration between Travis Scott and Kid Cudi, released as a standalone single that topped charts in its first week. Its heavy, futuristic trap production quickly made it a favourite for short-form edits, where creators used short clips to soundtrack entrances, reveals and montages. As the track stayed in playlists and gaming and social video culture, the short meme version kept circulating because it is instantly recognisable even without lyrics, giving creators a quick way to signal confidence and hype.