The phrase they are off has long been used by race announcers to mark the instant a field leaves the start, and it carries that same instant-start feeling when it is clipped for short video. Creators reuse it because it needs no explanation: the countdown builds tension and the final words release it in one beat. That clarity has kept it popular for race edits, challenge openings, reaction clips and countdown compilations, where a recognisable start signal works better than a generic beep or horn.